Terms of Use

Effective date: 22 September 2026

1. Who we are and what these Terms cover

Bolus is a healthy eating programme for adults living with diabetes in the United Kingdom. These Terms of Use govern your access to and use of Bolus and any related website, app, content, features and services we make available from time to time.

Bolus Ltd operates Bolus and is the data controller for personal data we collect in connection with the Service. Our Privacy Policy forms part of these Terms.

2. Important notice

Bolus is not a medical device. It does not provide medical advice, diagnosis, treatment, insulin dosing guidance, medication advice or clinical decision-making support. It is not a substitute for advice from your doctor, diabetes specialist nurse, dietitian or other healthcare professional.

Bolus is designed to support healthy eating choices. You remain responsible for your own medical decisions, diabetes management and treatment.

Bolus is designed for adults making their own day-to-day food choices. It is not suitable for anyone receiving specialist dietary treatment or who requires a medically prescribed diet, including in relation to pregnancy, gestational diabetes, active eating disorders, advanced kidney disease, gastroparesis, recurrent severe hypoglycaemia or other complex medical conditions.

You accept a medical disclaimer to this effect before you start using the Service, and we keep a record of that acceptance as described in our Privacy Policy.

3. Eligibility

You may use Bolus only if:

• you are aged 18 or over;
• you live in the United Kingdom;
• you are using Bolus for your own personal, non-commercial use;
• you are able to enter into a legally binding contract; and
• Bolus is appropriate for you and not contrary to any medical advice you have been given.

You must not use Bolus if doing so would be unsafe for you, or if a healthcare professional has advised you not to follow the type of eating pattern Bolus provides.

4. Our service

Bolus has a free tier and a paid tier, Bolus Premium.

The free tier is the weekly food programme, which may include:

• weekly meal plans;
• recipe and ingredient suggestions;
• shopping lists;
• meal swaps and reshuffling;
• meal tracking, the weekly review and educational content;
• weight logging; and
• where you connect a glucose source, your glucose chart, time in range and variability.

Bolus Premium adds:

• the AI coach (Emily), described in section 4.1;
• the per-meal glucose insight, which reflects on how individual meals sat with your glucose;
• the weight-goal features, including setting a target weight and seeing progress towards it; and
• bringing your recorded workouts and daily step totals into the Service, as described in section 6.

Which features belong to which tier is decided by us and enforced on our servers. We may move features between tiers, add features or withdraw them, as described in section 13. If your paid subscription ends or lapses, your account returns to the free tier and the premium features above stop being available. You keep the free tier and your account.

The Service may adapt based on your interactions, preferences, meal choices and review information.

4.1 The AI coach (Emily)

The AI coach is called Emily. It is an AI-enabled support feature for general healthy eating, everyday movement and planning questions, available on Bolus Premium.

Emily is not a dietitian, doctor or diabetes educator. Emily does not provide medical advice, diagnosis or treatment, does not calculate or recommend insulin or medication doses, and must not be used for urgent, emergency or clinical decisions. Anything clinical, including dosing, medication, diagnosis, treatment and the interpretation of glucose readings, is directed back to your healthcare team rather than answered.

Any response from Emily is informational only. General guidance about exercise is given at the level of public health guidance and is not a personal training programme, a medical recommendation or an assessment of what is safe for you.

We may monitor Emily conversations, including by human review, for safety, quality and abuse prevention. We do not use your data to train or develop AI models. Section 8 of our Privacy Policy explains which providers process these conversations on our behalf.

If your subscription ends, you keep read-only access to your existing conversation, but you cannot send new messages until you subscribe again.

4.2 Actions Emily can take, and coaching agreements

Emily may offer to carry out actions in your account, such as building or changing a weekly plan, swapping a meal, adding a shopping item, recording a weight, setting a target weight, or recording an agreement you have made. No such action is taken without your approval: you approve each one in the app, and nothing happens if you do not.

Emily may also record coaching agreements, such as goals, action plans and points to review, so it can follow them up with you later. Agreements are suggestions you have chosen to make, not clinical goals or treatment plans, and you may change or stop following them at any time.

4.3 Summaries for your care team

Emily can assemble a summary of your own Bolus data for you to take to an appointment. It is drawn only from what you have recorded in Bolus. It contains no diagnosis, no interpretation and no clinical conclusions, and it is not a medical record or a clinical report. Any decision about your care remains a matter for you and your healthcare team.

5. Food choices and your responsibilities

You are responsible for deciding whether to follow any meal suggestion, ingredient recommendation or other content provided through Bolus.

You must:

• check that any meal or ingredient is suitable for you;
• consider allergies, intolerances, religious or cultural dietary restrictions, and your own medical needs;
• verify product labels and ingredients before consuming anything;
• handle, store and cook food safely;
• continue to follow any advice from your healthcare team; and
• stop using the Service and seek appropriate medical advice if you have any concern about your health or treatment.

You acknowledge that any food you purchase or consume is your own choice and responsibility.

6. Glucose, movement and other health data

Bolus reads health data from your device only with your permission, and only the categories described in our Privacy Policy. You can grant or refuse each Apple Health permission individually, and you can withdraw permission at any time. Bolus never writes data to Apple Health.

If you choose FreeStyle Libre as your glucose source, your LibreView credentials are stored in your device keychain and are used by the app to retrieve readings directly from Abbott's service. Those credentials are not sent to or stored on our servers. The readings themselves are sent to Bolus in the same way as other glucose data.

Glucose information in Bolus is retrospective. It is there to help you reflect on meals you have already eaten. It is not used to choose or score the meals we plan for you, it is not used to make medical decisions for you, and it does not change your treatment.

Workouts and daily step totals are brought into the Service on Bolus Premium only. On the free tier this information can be shown to you on your device but is not uploaded to us, and uploading stops if a paid subscription lapses. Information already uploaded is kept and deleted in line with our Privacy Policy. Movement information is used to show exercise alongside your glucose, to improve the detection of meals around exercise and to give Emily context for coaching. It is not used to plan your meals.

Some measurements read from Apple Health, such as resting heart rate, heart-rate variability, estimated VO₂ max and active energy, are displayed on your device only and are not sent to us.

We use glucose and related health data only for the purposes described in our Privacy Policy, on the basis of the explicit consent you give.

7. Accounts and security

You need an account to use Bolus. Accounts are created with Sign in with Apple, or with an email address and password where we make that option available.

You must:

• provide accurate, complete and up-to-date information;
• keep your sign-in details secure;
• not share your account with anyone else; and
• notify us promptly if you suspect unauthorised access.

You are responsible for activity that occurs under your account unless we are at fault.

You can delete your account at any time in Settings, then Delete account. Deletion is immediate and irreversible, with no grace period and no recovery window. It ends your right to use the Service and removes your data, apart from the limited records described in our Privacy Policy. Deleting your Bolus account does not cancel a subscription bought through Apple. You must cancel that separately in your Apple account settings, as described in section 8.

8. Subscriptions, free trial and payment

Bolus Premium is sold through Apple In-App Purchase only, as an auto-renewing subscription. We offer a monthly plan and an annual plan. The plans on sale, the price, the billing period, any introductory free trial and the renewal terms are shown to you in the app at the point of purchase, and those are the terms that apply to your subscription.

Where an introductory free trial is offered on a plan, eligibility is determined by Apple. If you do not cancel before the trial ends, the subscription renews at the price shown and you are charged. Unless you cancel, subscriptions renew automatically in accordance with Apple's terms and the information shown to you at purchase.

Apple processes the payment and manages the subscription through your Apple account. We do not collect or store your payment card details. We receive limited subscription and receipt information from Apple so that we can grant and manage your access, as described in our Privacy Policy.

You can cancel at any time in your Apple account settings, under Subscriptions. Cancelling stops future renewals. It does not refund a charge already taken, and you keep access until the end of the period you have paid for. Cancellation takes effect according to Apple's rules for subscription cancellation and renewal.

If you hold a subscription on a plan we have since withdrawn from sale, it continues to renew on the terms you bought it on until you cancel it.

We may change our prices and plans. A price change affecting an existing subscription is handled through Apple, which will tell you and, where required, ask you to agree before the change takes effect.

9. Refunds and your cancellation rights

Because Bolus Premium is bought through Apple, Apple handles refunds. You can request one at reportaproblem.apple.com. If you think something has gone wrong, please also email us at [email protected] and we will help where we can.

Nothing in these Terms affects your statutory rights, including any rights you have under the Consumer Rights Act 2015 and the Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013. Where you have a legal right to cancel or to a refund, that right applies whatever Apple's own policy says.

10. Acceptable use

You must not:

• misuse the Service;
• attempt to interfere with or disrupt the Service, or to bypass any tier, entitlement or security control;
• use the Service to provide medical advice to others;
• copy, scrape, reverse engineer or otherwise exploit the Service except as permitted by law;
• use the AI coach (Emily) to attempt to obtain medical, dosing or clinical advice, or to generate unlawful or harmful content;
• upload unlawful, defamatory, infringing or harmful content;
• use the Service in a way that breaches any applicable law or regulation; or
• use the Service for any fraudulent purpose, including in relation to subscriptions or refund claims.

11. Intellectual property

All content, recipes, meal plans, text, graphics, software, logos, trademarks and other materials provided through Bolus are owned by us or our licensors and are protected by intellectual property laws.

You are granted a limited, revocable, non-exclusive, non-transferable licence to use the Service for your own personal use in accordance with these Terms.

You must not reproduce, distribute, publish, modify, adapt, translate or create derivative works from our materials except where expressly permitted by law or by us in writing.

12. Third-party services

The Service relies on or links to third-party services, including Apple, our hosting, database and AI providers, error-monitoring and analytics providers, our email provider, and device or health-data integrations such as Apple Health and Abbott's FreeStyle Libre service. Section 8 of our Privacy Policy lists them and explains what each one does.

We are not responsible for third-party services, their availability, their terms, their content, or their acts or omissions, except to the extent required by law.

Your use of any third-party service is subject to that third party's own terms and policies.

13. Availability and changes to the Service

We may modify, suspend or discontinue all or part of the Service at any time.

We do not guarantee that the Service will be uninterrupted, error-free or available at all times. We may take the Service down for maintenance, and we may show a notice in the app when we do.

Bolus runs on iPhone. To keep using the Service you may need to install an update and run a supported version of the app and of iOS. We set a minimum supported version and can change it, and older versions may stop working.

We may update features, content and functionality from time to time, including in response to safety, legal, technical or product changes. If we decide to withdraw the Service altogether, we will take reasonable steps to tell you in advance and to explain what it means for your subscription.

14. Suspension and termination

We may suspend or terminate your access to the Service immediately if:

• you materially breach these Terms;
• we reasonably believe your account is being misused or used fraudulently;
• we are required to do so by law; or
• continuing to provide the Service would pose a safety, security or operational risk.

You may stop using the Service at any time, and you may delete your account as described in section 7.

On termination, your right to use the Service ends immediately, subject to any rights that survive termination under these Terms, the Privacy Policy or applicable law.

15. Disclaimers

To the fullest extent permitted by law:

• the Service is provided on an "as is" and "as available" basis;
• we do not warrant that the Service will meet your requirements or achieve any particular health outcome;
• we do not warrant that any meal plan, recipe or suggestion will be suitable for your individual circumstances;
• we do not warrant that any response from the AI coach (Emily) is accurate, complete or suitable for you; and
• we do not warrant that any content is free from errors or omissions.

Nothing in these Terms excludes or limits any warranty, term or condition that cannot be excluded or limited under applicable law.

16. Limitation of liability

Nothing in these Terms limits or excludes liability for:

• death or personal injury caused by negligence;
• fraud or fraudulent misrepresentation; or
• any other liability that cannot lawfully be limited or excluded.

Subject to the paragraph above, and to the fullest extent permitted by law, we will not be liable for:

• any decision you make in reliance on the Service;
• any health outcome, clinical outcome, or change in your condition;
• any loss arising from your failure to follow healthcare advice;
• loss or damage caused by third-party services or products;
• loss of profits, loss of business, loss of goodwill, or indirect or consequential loss; or
• any loss resulting from unauthorised access where we are not at fault.

Our total liability arising out of or in connection with the Service, whether in contract, tort, breach of statutory duty, or otherwise, will be limited to the amount you paid for the Service in the 12 months before the event giving rise to the claim, except where a greater limit is required by law.

17. Privacy

We process personal data in accordance with our Privacy Policy, which explains what data we collect, how we use it, who we share it with, how long we keep it and your rights.

The Privacy Policy forms part of the legal terms governing your use of the Service.

18. Changes to these Terms

We may update these Terms from time to time. If we make material changes, we will take reasonable steps to notify you, for example by email or in the Service.

Where the change affects the medical disclaimer or the consent you have given us to process your health information, we will ask you to review and accept again in the app before you carry on.

If you continue using the Service after the updated Terms take effect, you will be taken to have accepted them.

19. Governing law and jurisdiction

These Terms and any dispute or claim arising out of or in connection with them are governed by the laws of England and Wales.

The courts of England and Wales will have exclusive jurisdiction, except that you may have rights to bring proceedings in the courts of your place of residence if mandatory consumer law requires it.

20. Contact us

If you have any questions about these Terms or the Service, please contact us at: